Pay Per Text

Pay Per Text is a new ad channel that for the first time enables you to buy space as part of 118 118 directory enquiry text messages.

With Pay Per Text you can:

  • Deliver your marketing message directly below texts sent in response to 118 118 enquiries.
  • Target your campaigns at specific 118 118 'Ad Groups', ensuring you reach consumers who are highly receptive to your message.

 

Advantages of Pay Per Text include:

  • Highly targeted Ad Groups mean you reach the right user at the right time
  • Harnesses the SMS volumes of the UK's largest directory enquiry service
  • Performance based pricing, you only pay for each text delivered
  • Offers powerful branding and direct response opportunities
  • Delivered conversion rates of 8.4% in pre-launch trials

Find all costs involved in our pay per text service by going to the pricing page.