New clients wishing to use 15 Digital Marketing for pay per click advertising will get their full PPC account setup for FREE*. This includes:

• Keyword discovery
• Assess keyword relevance
• Keyword selection
• Develop ad copy and headlines

This means that there will be no start-up cost* for new customers, so even if you already use PPC as part of your marketing strategy, you can trial our service at no initial outlay.

A breakdown of what is involved in the setup process is available on request.
* If gross PPC advertising budget is £8,000 per annum. Normal price is £195.

 

Summary
Pay per click advertising allows you to bring targeted clicks to your website for a per-click fee.

You are only charged if a user searches for a keyword you are bidding on and then clicks onto your website. You can even limit your pay per click ads to people of a certain geographic location. Normally search engines will classify PPC listings that appear on their search pages as "sponsored listings," which either appears at the very top of search result pages or down the right side of the page.

In PPC advertising, the more traffic you receive the more costs you have. Once you stop your pay per click campaign your listings will be taken off the search engines and there is very little residual benefit. ROI is measured in a very finite time period.

 

Advantages of PPC

• Predictability - maintain control of costs, operate under a fixed or variable budget and adjust investment seasonally.
• Immediate and predictable results - start advertising today, get traffic today. For the most part, the PPC advertiser can control where their site appears in search results.
• Geo-targeting: the ability to restrict advertising to local markets, or deliver different ads to different geographic regions.
• Tracking ROI is easy with 15xtra. Feedback from PPC campaign results drives ROI higher over time, and can even help with SEO strategy.
• With a well designed site already in place, minimal "on site" changes are required - just add landing pages.

 

Disadvantages of PPC

• ROI is heavily dependent on the website’s ability to convert traffic into sales/leads.
• Requires an ongoing commitment to measuring, managing, and refining the campaign.
• Traffic can be brought in immediately, but optimising and refining a campaign can take months.
• PPC may be far more expensive than SEO, although effective PPC campaigns can actually cost less.

 

Our pay per click advertising service includes:

• Keyword discovery
• Assess keyword relevance
• Keyword selection
• Develop ad copy and headlines
• Personal monitoring of bids
• Tracking and refinement
• Reporting

If you would like a more detailed overview of any of the steps involved in our pay per click advertising service then don’t hesitate to get in touch because we would be happy to discuss this with you. You can also find all costs involved by going to the pricing page.