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	<title>15 Digital Marketing</title>
	<link>http://www.15digitalmarketing.co.uk/articles</link>
	<description>We can help attract customers through effective search engine optimisation and pay per click advertising. Read hundreds of articles about Internet marketing.</description>
	<pubDate>Wed, 19 Nov 2008 19:39:11 +0000</pubDate>
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		<title>PPC Management - A User’s Review of MSN</title>
		<link>http://www.15digitalmarketing.co.uk/articles/2008/04/16/ppc-management-a-user%e2%80%99s-review-of-msn/</link>
		<comments>http://www.15digitalmarketing.co.uk/articles/2008/04/16/ppc-management-a-user%e2%80%99s-review-of-msn/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 15:40:45 +0000</pubDate>
		<dc:creator>John Borthwick</dc:creator>
		
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.15digitalmarketing.co.uk/articles/2008/04/16/ppc-management-a-user%e2%80%99s-review-of-msn/</guid>
		<description><![CDATA[This is the first in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter. Each engine has its pluses and minuses and I thought I would write a short blurb describing my experiences using the interface for each of these. The first engine [...]]]></description>
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		<title>How to Get What You Want from Your Website Designer</title>
		<link>http://www.15digitalmarketing.co.uk/articles/2008/04/15/how-to-get-what-you-want-from-your-website-designer/</link>
		<comments>http://www.15digitalmarketing.co.uk/articles/2008/04/15/how-to-get-what-you-want-from-your-website-designer/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 15:39:04 +0000</pubDate>
		<dc:creator>John Borthwick</dc:creator>
		
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.15digitalmarketing.co.uk/articles/2008/04/15/how-to-get-what-you-want-from-your-website-designer/</guid>
		<description><![CDATA[If you’ve been involved in the design of your company’s web site, you probably already know how difficult it can be to convey the type of website design you want.Website design is a matter of personal taste. What one person finds attractive and professional, you may not and vice versa. Oftentimes, what you want is [...]]]></description>
		<wfw:commentRss>http://www.15digitalmarketing.co.uk/articles/2008/04/15/how-to-get-what-you-want-from-your-website-designer/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Taking Advantage of Organic Keywords</title>
		<link>http://www.15digitalmarketing.co.uk/articles/2008/04/09/taking-advantage-of-organic-keywords/</link>
		<comments>http://www.15digitalmarketing.co.uk/articles/2008/04/09/taking-advantage-of-organic-keywords/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 15:22:29 +0000</pubDate>
		<dc:creator>John Borthwick</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.15digitalmarketing.co.uk/articles/2008/04/09/taking-advantage-of-organic-keywords/</guid>
		<description><![CDATA[Taking advantage of organic keywords rock - showing up on page 1 on Google or Yahoo for key terms is a great way to build traffic and is the dream of many webmasters. Lets look at how you can use organic keywords coupled with a little PPC to generate your site some amazing search results.So, [...]]]></description>
		<wfw:commentRss>http://www.15digitalmarketing.co.uk/articles/2008/04/09/taking-advantage-of-organic-keywords/feed/</wfw:commentRss>
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		<item>
		<title>7 Steps to Greater Link Popularity and Higher Search Engine Rankings</title>
		<link>http://www.15digitalmarketing.co.uk/articles/2008/04/04/7-steps-to-greater-link-popularity-and-higher-search-engine-rankings/</link>
		<comments>http://www.15digitalmarketing.co.uk/articles/2008/04/04/7-steps-to-greater-link-popularity-and-higher-search-engine-rankings/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 11:31:58 +0000</pubDate>
		<dc:creator>John Borthwick</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.15digitalmarketing.co.uk/articles/2008/04/04/7-steps-to-greater-link-popularity-and-higher-search-engine-rankings/</guid>
		<description><![CDATA[Link Popularity is one of the most important factors affecting your Search Engine rankings. When your site is popular with other web-sites, the Search Engines love you, but if you are the new kid on the block, they ignore you; totally. Its great to be popular; and improving your Link Popularity will also get you [...]]]></description>
		<wfw:commentRss>http://www.15digitalmarketing.co.uk/articles/2008/04/04/7-steps-to-greater-link-popularity-and-higher-search-engine-rankings/feed/</wfw:commentRss>
		</item>
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		<title>7 Tips on How to Boost your PageRank</title>
		<link>http://www.15digitalmarketing.co.uk/articles/2008/04/03/7-tips-on-how-to-boost-your-pagerank/</link>
		<comments>http://www.15digitalmarketing.co.uk/articles/2008/04/03/7-tips-on-how-to-boost-your-pagerank/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 10:19:00 +0000</pubDate>
		<dc:creator>John Borthwick</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.15digitalmarketing.co.uk/articles/2008/04/03/7-tips-on-how-to-boost-your-pagerank/</guid>
		<description><![CDATA[Search engines have quickly developed into the main interfaces through which most internet users find products, services, and information online.
In fact, “just Google it” has become a common phrase in the English language. As a result, it is extremely important for your site to get maximum exposure in search engines.
Search engines want to lead users [...]]]></description>
		<wfw:commentRss>http://www.15digitalmarketing.co.uk/articles/2008/04/03/7-tips-on-how-to-boost-your-pagerank/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Ecommerce Marketing–Increase Conversions With Effective Landing Pages</title>
		<link>http://www.15digitalmarketing.co.uk/articles/2008/03/27/ecommerce-marketing%e2%80%93increase-conversions-with-effective-landing-pages/</link>
		<comments>http://www.15digitalmarketing.co.uk/articles/2008/03/27/ecommerce-marketing%e2%80%93increase-conversions-with-effective-landing-pages/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 10:15:02 +0000</pubDate>
		<dc:creator>John Borthwick</dc:creator>
		
		<category><![CDATA[Web Development]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.15digitalmarketing.co.uk/articles/2008/03/27/ecommerce-marketing%e2%80%93increase-conversions-with-effective-landing-pages/</guid>
		<description><![CDATA[Whether your advertising streams concentrate on PPC, SEO, newsletter advertising, or a combination of these and any other advertising models, the landing page is one of the most important factors to consider. Primarily, the landing page needs to closely match your visitors’ requirements but it also needs to be set up to convert and persuade [...]]]></description>
		<wfw:commentRss>http://www.15digitalmarketing.co.uk/articles/2008/03/27/ecommerce-marketing%e2%80%93increase-conversions-with-effective-landing-pages/feed/</wfw:commentRss>
		</item>
		<item>
		<title>3 High Powered Ways To Increase Your Traffic</title>
		<link>http://www.15digitalmarketing.co.uk/articles/2008/03/21/3-high-powered-ways-to-increase-your-traffic/</link>
		<comments>http://www.15digitalmarketing.co.uk/articles/2008/03/21/3-high-powered-ways-to-increase-your-traffic/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 10:11:59 +0000</pubDate>
		<dc:creator>John Borthwick</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.15digitalmarketing.co.uk/articles/2008/03/21/3-high-powered-ways-to-increase-your-traffic/</guid>
		<description><![CDATA[The tactics I’m going to show you won’t cost you anything but your time, BUT - they are not a quick fix. To get a genuine steadily growing stream of targeted visitors takes time.
Reciprocal links
The search engines look to see how many other websites have links to yours. The more links coming into your site, [...]]]></description>
		<wfw:commentRss>http://www.15digitalmarketing.co.uk/articles/2008/03/21/3-high-powered-ways-to-increase-your-traffic/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Search Engine Optimization Is Only the Beginning To Online Marketing</title>
		<link>http://www.15digitalmarketing.co.uk/articles/2008/03/18/search-engine-optimization-is-only-the-beginning-to-online-marketing/</link>
		<comments>http://www.15digitalmarketing.co.uk/articles/2008/03/18/search-engine-optimization-is-only-the-beginning-to-online-marketing/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 10:08:36 +0000</pubDate>
		<dc:creator>John Borthwick</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.15digitalmarketing.co.uk/articles/2008/03/18/search-engine-optimization-is-only-the-beginning-to-online-marketing/</guid>
		<description><![CDATA[Search Engine Optimization is Not Always the Answer
Search engine optimization has a purpose. Keyword targeting lets search engines link their users to your website when they look for your keywords. They will not do this satisfactorily without optimizing your site with proper web design techniques. Unfortunately, however, it is more complicated than that. Have you [...]]]></description>
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		</item>
		<item>
		<title>Social Networking: How to Make it Work for Your Business</title>
		<link>http://www.15digitalmarketing.co.uk/articles/2008/03/13/social-networking-how-to-make-it-work-for-your-business/</link>
		<comments>http://www.15digitalmarketing.co.uk/articles/2008/03/13/social-networking-how-to-make-it-work-for-your-business/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 10:06:03 +0000</pubDate>
		<dc:creator>John Borthwick</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.15digitalmarketing.co.uk/articles/2008/03/13/social-networking-how-to-make-it-work-for-your-business/</guid>
		<description><![CDATA[It seems as though everywhere I turn I’m bombarded with information about some aspect of social networking — Facebook, MySpace, LinkedIn, Twitter, Ryze, Fast Pitch…the list goes on and on. I’ve been quite slow to jump on the social networking bandwagon. I did create a MySpace profile about a year ago, and recently gave up [...]]]></description>
		<wfw:commentRss>http://www.15digitalmarketing.co.uk/articles/2008/03/13/social-networking-how-to-make-it-work-for-your-business/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Deadliest Email List Disease And How To Cure It</title>
		<link>http://www.15digitalmarketing.co.uk/articles/2008/03/11/the-deadliest-email-list-disease-and-how-to-cure-it/</link>
		<comments>http://www.15digitalmarketing.co.uk/articles/2008/03/11/the-deadliest-email-list-disease-and-how-to-cure-it/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 10:04:07 +0000</pubDate>
		<dc:creator>John Borthwick</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.15digitalmarketing.co.uk/articles/2008/03/11/the-deadliest-email-list-disease-and-how-to-cure-it/</guid>
		<description><![CDATA[“I rarely encourage clients to sell via one-step, because leads; people who’ve raised their hands can have so much value worked well over time.” - Dan Kennedy.
There’s an absolute wealth of marketing wisdom in Dan’s statement. It’s impossible to do justice to all of it in this short space. So lets get into it and [...]]]></description>
		<wfw:commentRss>http://www.15digitalmarketing.co.uk/articles/2008/03/11/the-deadliest-email-list-disease-and-how-to-cure-it/feed/</wfw:commentRss>
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