Link Popularity is one of the most important factors affecting your Search Engine rankings. When your site is popular with other web-sites, the Search Engines love you, but if you are the new kid on the block, they ignore you; totally. Its great to be popular; and improving your Link Popularity will also get you higher rankings on the search engines.Why is Link Popularity important for higher rankings?

Search Engines are just software programs that try to analyze the utility and validity of your content with regard to certain keywords. It also tries to understand the importance or ranking of your site against all competing sites in its index.

Just how do Search Engines learn about the utility and the validity of your content?

Search Engines just love sites that users love to visit. They love it even more if users spend more time at the site before they browse away. Now how do they know which sites humans love? Obviously with the billions of web pages on the world wide web, the Search Engines cannot manually go to each site and check their content. They let other humans do that work for them. Then they watch as others link to your site. They watch your LINK POPULARITY.

Link popularity simply means how popular are you on the World Wide Web. And your popularity is determined by the number of people linking to your web-site. The greater the number of external links pointing to your web-site, the greater is your ranking. Simple, isn’t it?

Here is how to find YOUR link popularity: Go to Google.com and type in link: followed by your URL. This returns all the sites that link to you in the Google index. eg. link:http://www.yourdomain.com.

How do you get a lot of people to link to you?

Getting people to link to you is easy if you establish your presence. Show that you are a master of your domain. Even if you deal in manure, and there are people out there wanting to know more about it, you have an audience. And if you establish your presence well enough, the links will automatically follow.

Here are a few ways you can increase your inbound links.

1) Articles : Almost anybody can write articles. This is the easiest way to get started on your way to Search Engine manna. Its just the question of putting down your thoughts in a coherent manner. As long as the information you are providing is useful and valid, your articles are sought after by publishers out there. There are also hundreds of article directories on the net.

To find article directories, Google ‘Article Directories’. You get nearly 2 million hits. There are also some awesome free tools available for this.

For those with a morbid fear of writing, you can find ‘Ghostwriters’ as well as ‘Virtual Assistants’ on the Internet. Search on Google for those terms and you will find many a link to sites that provide you suitable services. You may also use sites like Elance.com and RentACoder.com for people who will write articles for you.

2) Blogs: Blogs are not as easy to do as Articles are. But they are a very useful tool, nevertheless. When you have a blog, you have an audience. It like a fan base. They have certain expectations of you. They want you to churn out hit singles or albums. But they want you to give them more. Even though they started out as mere diaries or daily jottings of a few people, currently they are excellent link building, content management and search engine optimization tools.

In fact almost industry may have its blog portal. As always run a search and you will find something in your industry. Or you may go to blogger.com or wordpress.com to start your own blog free of charge.

3) Free Products: The easiest way to do this is to write a tool and offer it for downloads. Or may be even provide a service for free. The greatest example of building a business with free service that comes to mind is hotmail.com. Once your service becomes a must-have, its only a matter of time before you can start making money from it. Also you can have people point to your site to give their customers access to your tool.

4) Trackbacks: This is the easiest way to get your links out there. What you do is go to other blogs(Authority Sites) in your industry and become a regular contributor. Or comment on the blogs. Along with your signature, most people offer a link to your web-site. And the more links you have pointing back to you, the more popular you get. Also, when you become a major contributor/commentor, people start valuing your opinion more.

5) Syndications : You can offer your articles to other sites for publishing for free or for payment. Your article links back to your site.

6) Reciprocal links: You offer a link to another peer site, in return for them linking back to you. This is a good way to get your target industry users to come to your site. Also you introduce your users to other sites that they may be interested in visiting. They will be thankful to you for pointing them in the right direction. And they come to trust you more.

7) Partner links : Your local Chamber of commerce, Suppliers, Resellers, Affiliates, Sites selling complementary products etc.

Study your competition: Google your product and study the linking strategy of top ranking sites. There are tools that help you do this. Webposition.com has a good tool but I prefer EliteSEOTool.com as it has some additional features that I love. These tools help you conduct an ongoing study of your competition and their rankings thereby helping you beat them consistently.

Of course, no amount of link popularity will help you if don’t have the content to keep visitors at your site. So start with good content.

A note of caution! Make sure that you are being linked to by Authority sites with a Good PageRank. Also the linking sites should somehow be relevant to your industry. If not, it only serves to confuse the Search Engines and your rankings will suffer.

By Dave James

Getting noticed by Search Engines is easier than you think if you know how to increase your Link Popularity. Use these and other ideas available at http://www.nobleriver.com to create an instant flow of traffic to your web-site. For handy link building tools, go to http://www.google-seo-tools.com

Search engines have quickly developed into the main interfaces through which most internet users find products, services, and information online.

In fact, “just Google it” has become a common phrase in the English language. As a result, it is extremely important for your site to get maximum exposure in search engines.

Search engines want to lead users to the most relevant information that is available online for any given keyword. So focus on the user and ask yourself the question, “Is my page the most relevant page for this keyword online?” If the answer is yes, and you offer the best content for this keyword then you are well on your way.

With these 7 tips we are going to make sure Internet users will find your relevant page for a specific keyword, through the search engines.

1) Optimize your text links.

The anchor text in your text links is one of the MOST important aspects of SEO. It should always include the keywords that you are optimizing for. Here is an example for the keyword phrase “beginner lessons.”

This is bad: Click Here The mistake is that the anchor text says Click here.

Here is a better way: Beginner Lessons

Good! The anchor text is now optimized. All links pointing to this page should have the keyword in the anchor text.

2) Use keyword stemming.

Make sure to include all the variations of the keyword that you are optimizing for. Here is an example of keyword stemming. The keyword “optimization” has variations such as “optimal,” “optimize,” and “optimum.”

If you include all of the keyword stems (similar words) you can help your search engine ranking. Here is a free tool to identify all of the similar words and stems for a given keyword: http://www.usingenglish.com/resources/wordcheck/index.php?word=optimization

3) Optimize image descriptions.

Every image can include a description called the “alt text.” Make sure that the alt text describes the image and includes the relevant keywords where appropriate.

4) Optimize your site structure.

Every “important” page on your site should link to every other “important” page on your site.

5) Only go two levels deep.

Make sure that your site structure is such that pages are only two levels deep (two clicks away from the home page).

This is very important because even if your landing page is deemed to be relevant, the deeper pages are buried in your site the less relevant they are deemed by search engines.

Here is an example of an good site structure that is two levels deep. www.homepage.com

1 page deep. www.homepage.com/products

2 pages deep:www.homepage.com/products/product1

1 page deep: www.homepage.com/services

2 pages deep:www.homepage.com/services/service1

It all has to do with PageRank and the reputation of a site. You want to get backward links that point to your main page to build your PageRank.

However, even if your main page has a high PageRank of say 6 then the pages inside your site don’t all have a PageRank of 6. PageRank is not totally passed along. If a page is one click away from the homepage then it will normally have a PageRank of 5 in this case and if it is 2 clicks away 4, etc. That is why you never want to exceed 2 clicks.

Here is a very bad example that you should avoid.

1 page deep: www.homepage.com/product_categories

2 pages deep: www.homepage.com/products/category1

3 pages deep: www.homepage.com/products/category1/product1

In the above example it looks like it takes 3 clicks to get to “Product1″

1. Home page

2. Products page

3. Product1

That means it is 3 pages deep or away from the home page. In other words, where possible, make sure that all of your pages are no more than two clicks (text links) away from the home page. For a small business that should be very easy to achieve.

6) Add and optimize a sitemap.

Include a link to the sitemap in the footer of your home page. A sitemap contains links to every page of your site. Be sure to optimize all the anchor text links on your sitemap.

7) Add good outbound links.

From your key content pages, include links to the best and most relevant content sites. Linking to related authority sites shows that you are trying to help users find the best content and will help you with SEO.

The only way to get top placement in search engines is to provide very compelling information. Search engines don’t read information like humans do. They follow specific rules.

Follow these rules to rapidly boost your ranking in search engines.

By Bjorn Brands
Bjorn Brands is a successful enterprenuer who transitioned from having his own building company to a great online business. Check out his site and see for yourself how his FREE course can help you do the same at http://www.moneyacces.com