Since no two people think or search alike it pays to think unique. For those unfamiliar with the terms “exact match” or “unique” in contention to search engines, one (exact match) is like a laser beam, precise and concentrated, while the other (unique) is like a flash light, nebulous and all encompassing.

In a nutshell, exact match is when you are targeting a very specific or narrow group of keywords or phrases and unique phrases or unique search modifiers are when people type in something that has (a) never been searched for before or (b) has some of the keywords along with other contextually descriptive terms.

So essentially you have two facets of keyword optimization:

1) “Exact match” – targets a very specific (two three or four word) key phrase.
2) Optimization for “Unique keywords”, a combination of phrases containing optimized words fall into the category of the long-tail.

If our client were a bank (for example), we would research and optimize all phrases that could be used to reference banking, finance as well as local references to augment positioning (local and national positioning), as well as focus on words with high usage as descriptors or modifiers in context to a search query.

“FREE Checking” is exact match, however a unique search with the same root phrases may look something like “I need an account with free checking” which would require that the words “account” in addition to “free checking” are optimized in order to return this as a relevant search result.

Based on (a) the content and proximity or the keywords and phrases and (2) the links used to reference the content, you can essentially increase saturation across a wide array of supporting modifiers and appear consistently as a high ranking, relevant search result.

Long-tail optimization is when the site or pages has amassed enough authority (as a by-product of content, links and popularity) that it ranks frequently in search engines anytime two or more overlapping phrases are combined in a search query.

This can be particularly useful if you have a high percentage of topical pages in your site. Instead of 3 keywords per page (using the laser beam approach), you can rank for hundreds of search results per page (as each word can potentially become a keyword) like a flashlight using the same amount of energy. The only distinction is the optimization method and the link building tactic employed.

Understanding this, it is more important to have an increasing amount of traffic to your pages. So, even though you may use a keyword research tool that states that a search term receives 2000 searches per month. Even if you have a #1 position for the term, you may only see 10-20 searches per day that actually land on your pages as a result of that phrase.

In reference to keyword research, we have found that dividing the number or estimated searches by 100 is a fair assessment when attempting to gauge traffic. This is due to the fact that you are only extrapolating US based traffic from those numbers (not global search volume across every Google in every country, Yahoo or MSN respectively) which is a default for most keyword research tools.

So in conclusion, is it better to (1) receive 1000 searches per month from exact match keywords or (2) receive 10,000 searches per month from a variety of keywords? It depends on your positioning strategy. We prefer to target both with our optimization methods and then check the stats to see which has the highest user engagement and conversion.

For example, not everyone is looking for the same thing, ranking above the fold (in the top 5 positions) in search engines has an intrinsically higher click through rate than those below the fold, but click behavior is changing and truly depends on the individual.

The point is, you may receive 100 visits per month from the exact match two or three word combination, but you may receive 10 times the search volume from secondary keywords that contain modifiers that yield a high percentage of relevant traffic to your pages.

So, just because the searcher did not use the exact phrase and used additional modifiers (like “SEO Services” vs. “SEO Services Company”) doesn’t mean they were any less interested in your content or value proposition, it just goes to show that we all function differently, in the way our cognitive skills formulate and communicate data.

However, this should not limit you in your scope of targeting keywords, only enhance your range. In some instances, you only need a dozen of the right phrases to hone conversion. In addition to unique searches being sparse, the upside is, they are oftentimes wide open for optimization as a void in organic search has often overlooked them which makes them low hanging fruit for the picking.

By Jeffrey Smith
Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

Can You Eat Grapefruit On Xanax
Dutch Xanax 1mg 100 Tabs $39
Differences Between Xanax Or Zoloft
Tramadol And Muscel Spasm

Giving Dogs Ambien
Mixing Xanax With Subutex
Pharmacy That Ship Cod For Xanax
Valium Dosage

Tramadol And Gabapentin Drug Interaction
Xanax 24 Hour

Dui Charges Dropped Valium
Ambien Narcotic

New Blood Pressure Medicine Xanax
Qoclick Tramadol
Xanax Drug Detectable
Valium Administration Iv
Sizes Xanax Colors Shapes

Suicide By Ambien
Ambien On Line
Drug Interaction Ambien Dextroamphetamine Sulfate
Ambien Cross Benzo Screen
When Was Ambien Patented
Ambien Blood Problems
Ambien Cr Withdrawels
1 Hcl Tramadol
Geneva Pharmaceutical Inc Ambien
Addiction Symptom Xanax
Xanax 4mg

Discount Xanax Forum
Xanax Exercise Equipment

Vicodin And Valium

Mexico Pharmacies Xanax

What Does Generic Xanax Look Like
Pass Drug Test Tramadol
Xanax Usual Dosage
Will Tramadol Test Positive For Methadone

What Can Xanax Do To You
Xanax Addiction Withdrawl

Tramadol In Surgery
Dog Xanax Dosage
Ambien Imovane Comparison

Tramadol Veterinary
Ambien Seizure

Tramadol Elearning
Drug Interaction Valium Prilosec

2737 Aid Tramadol Valtrex
Tramadol Crab Information

Tramadol Fda Indications
Percocet Xanax

Tramadol For Vicodin Detox Message Boards
Does Ambien Cr Make You Sweat
Interresults Valium
Intensify Xanax
Ambien Imitrex
Medications Xanax
Pictures Of White Round Xanax
Tramadol Prescribing

Ambien Court
Tramadol An Opiad
Xanax Long Term Side Effects
Xanax For Treating Lower Back Pain
Ultram And Tramadol

Tramadol Vd Hydrocodone
Xanax And Lunesta Interaction
Top Xanax Pharmacy Affiliate Programs

Xanax Stomach Pain
Cod Saturday Delivery Tramadol
Snorting Xanax Effects

Tramadol Vs Oxycodone

Xanax Yellow Bar
Drug Interaction Lopressor Xanax
Valium Psychosis
Xanax Dosage Causing Fatility

Nicotine Valium
Xanax Immune System
Aspergers Xanax
Darvocet Vs Tramadol
Xanax Huge Discounts Xanax Overnight Delivery
Intranasal Ambien
Can You Mix Ambien With Relpax

Is A Jerk On Ambien

2006 Followup March Post Tramadol
Valium And High Blood Glucose
Xanax Valium Half Lofe
Actos Aciphex Aciphex Nasacort Ambien
Tramadol Mail To Florida
Ambien Otc
Valium Versus Midazolam
1mg Ativan Vs Xanax 0.5mg
Address Of Tramadol Trucking Company
Drugs Like Valium
Tramadol Hcl-acetaminophen Par Information

Description Tramadol Hcl-acetaminophen Par
Types Of Valiums
Valium Quaalude
Indication Xanax
Dogs And Ambien

C O D Tramadol
Effects Of The Drug Xanax
Yellow Xanax Bar
Valium Dental Crown

Is Ambien Safe During Pregnancy
Qualitative Quantitative Analysis Tramadol
Valium Roche
Ambien Zolpidem 10

Ambien Dosage And Jet Lag
Ambien Sleep Sex

Drug Interaction Valium And Prilosec

Xanax No Prescriptioin
Half Life Of Ambien
Tramadol Hydrocloride Side
Ambien Acne
Ambien Interaction Alcolhol

Ambien Cr And Contraindications
Xanax And Mescaline

Tramadol For Canines
Valium Drug Identification
Red Wine Xanax
Tramadol Interferon

Effects Xanax Bars
Dose Variations Due To Xanax Overdose
Compare Tramadol
Taking Ambien Cr Klonpin
Robert Mcfarlane Valium
Get High Off Ambien Cr
Does Generic Ambien Work As Well
Tylenol And Xanax
Valium And Drug Testing
Tramadol Vs Codeine
Xanax No Prescroption
Tramadol Neurontin
Lunestra Verses Ambien

Facts About Ambien Cr
Xanax 3
Xanax Fedex
Tramadol How Supplied

Valium Suppositories
Xanax Dosage For Canine

Xanax Bar Mg
Morphine Xanax Combination Overdose Amount Death
Valium Images Pictures

Info On Medication Tramadol Hydrochloride
Drug Residue Test Xanax

Xanax Form
Dose Of Xanax
Narcotic Tramadol Canine Side Effects
Salvia And Xanax

Tramadol Rx

Xanax And Grapefruit Interaction
Increases Tramadol Efficacy

Tramadol With Vicodan

Xanax No Perscription Paypal
Valium Drug

150 Tramadol
Ambien Sleep Driving Massachusetts Lawsuit
Low Dose Xanax Withdrawl

Quickest Way To Absorb Xanax
Valium Yellow

Can You Inject Xanax

Xanax Yellow School Bus
Valium Same As Meclizine

Transforming Tramadol
Morphine And Xanax
Ambien Cr Trial

We Will Ship To Fl Tramadol

Tramadol Cod 180ct
Xanax Urine Testing
Xanax 40 Milligrams
Ambien And Coma Patients
Dosages Valium
Pic Of Xanax Bars
Drug Interactions Of Xanax And Trazadone
Which Drug Company Manufactures Ambien

Anavar Valium
Eating And Ambien
Ambien Cr Dose
Ambien Is Generic
250 Tramadol
Ambien Chemisty
Tramadol 50 Mg Pliva 616
Can Tramadol Cause Bladder Problems
10mg Dosage Valium

Effexor Valium Contradictions
Tramadol Consult
Lana Ambien
What Do Xanax Bars Look Like
Bar Effects Xanax
Ambien On Line Fed Ex
Medicines Not To Take With Xanax
Ambien For Pain
Difference Between Ambien And Zolpidem
Valium Offshore

Sideeffects Of Tramadol For Dogs
Addiction Sniffing Tramadol

Potentiate Tramadol Drug Forums
Xanax Alternatives
Xanax Without A Prescribtion

Tramadol Use In Animals
Drugs Ambien
Exces De Valium
Tramadol Product
Treatment Of Xanax Overdose

Tramadol Cod Tramadol
Tramadol And Diabetic Neuropathy
Is Name Brand Ambien Available

Drug Screen Ambien
Ativan Or Ambien
Tramadol Cats Dose

Xanax Reviews
Is Ambien A Benzodiazepine
Xanax Test Positive In Urine
Valium Lorazepam
Lorazepam And Xanax
Over The Counter Analgesics With Tramadol
Xanax And Birth Control
Ambien And Confusion
Vetranarian Tramadol
Ambien Cr Dosages And Side Effects
Tramadol Show Up On Drug Test
Xanax Next Day No Presrciption

Before Ambien
Xanax Cods
Pharmacy Tramadol