The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. Google places a premium on relevancy as it endeavors to ensure visitors have a positive experience by getting search results relevant to their search terms. I will outline specific steps an advertiser can take to maximize their landing pages and sponsored advertisement’s effectiveness in their search engine marketing endeavors.

Relevancy with Landing Pages
The product, if you will, of any search engine is the resulting landing pages. The page’s relevance to the search terms determines whether the page will show up in a search and at what position. Google’s algorithm scores each page and/or sponsored ad’s relationship to the keywords or phrase and uses this information to assist in determining the order in which the landing pages and AdWords ads are placed. The algorithm also monitors the amount of time a visitor spends on a page and includes this in the score.

Search engine optimization (SEO) techniques such as placing keywords in the page’s title and throughout the body of the page can sometimes affect the position of a page in the search results. But of greater importance to Google’s algorithm is whether or not the keywords are located on the landing page and whether they are randomly included simply to increase the density of the keyword on the page.

A common scenario is for Web developers to design a number of landing pages for the same product specific to certain keywords. Using this method you can end up with 10 or more landing pages for each of your products. This can be expensive, time consuming and difficult to maintain as regular updates are required on each page.

This can be much more efficiently accomplished by using a product entitled Search Chameleon. This product uses scripting on a landing page and a related sponsored ad to adjust the text in the landing page in REAL TIME according to the keywords entered in the search bar. The scripting can be used in the page’s title or anywhere in the body. This not only saves development time but makes page updates much simpler since you’re only working with one page.

It also assures your page will be relevant to the search regardless of the search term entered. This can be a compelling factor in a visitor’s decision to spend more time on a landing page. An advertiser is then able to maximize on the relevancy of their landing pages by automating previously manual processes.

Relevancy with AdWords and Sponsored Advertisement
The “Triangle of Relevancy” would not be complete without the search terms being included in the title and/or body of your sponsored ad. Google and most search engines will highlight the search terms in the sponsored ad anywhere it shows up. This allows your ad to stand out and draws attention to the visitor that your ad is relevant to their search.

So, instead of loading your Adwords campaigns with numerous non-relevant keywords, your best bet is to use a single keyword or phrase that’s relevant to your ad allowing it show up in both the title and the body of the ad. This means you should write several ads specific to a keyword or phrase for your Adwords campaigns. This not only makes your ad more relevant but it pre-qualifies your prospect as the ad contains the specific key terms they’re searching for.

Another way to really boost your sponsored ad’s visibility is to have the keyword or phrase in the destination URL at the bottom of the ad. If you’re using an affiliate link, you may not get as good a click through rate as with a non-affiliate domain, because people will respond more favorably to your ad if they think you’re the product owner.

The best way to show you’re a professional is to use your own domain name as a redirect to your affiliate site. You can use the keyword or phrase in a successful ad as the domain name and your keyword will be highlighted in the title, the body of the ad AND in the destination URL!

The second best way to show you’re a professional is to use a keyword as a sub-domain for a domain you already own, i.e., http://keyword.MyDomain.com. Notice the keyword is in front catching the eye of the prospect first. An alternative would be to add the keyword as a landing page name, i.e., http://MyDomain.com/keyword.htm. Using these two methods works best when you have a generic domain name like http://123.com which will work with any product and does not conflict with the keywords.

In Summary
The “Triangle of Relevancy” is the most important aspect of a successful search engine marketing strategy. Google is very careful to ensure their visitors have a positive experience with their search engine so they reward the more relevant advertisers with a higher position in the search results and their AdWords ad placing. Both the landing pages and the AdWords ads should focus on specific keywords or phrases for maximum relevancy.

As previously highlighted, Search Chameleon will allow you to customize a single landing page, which will update the page title and body text with the specific keywords or phrase a visitor enters into the search engine. Search Chameleon is a proprietary application included in a suite of B2B productivity software called PromoBlackBox. Also included are Google AdWords training CDs developed by a top Internet marketing company. There are a number of additional proprietary applications and software included that will assist advertisers in maximizing on the triangle of relevancy.

The search engine marketing landscape is continually evolving as new technology is introduced. Search engines are continually updating their processes as developers learn how to counteract them. One thing that probably won’t change is the triangle of relevancy with the search term, the sponsored ad and the landing page. People will always want specific answers to specific questions.

By Sydney Nelson
Sydney Nelson is a Microsoft Certified Professional and has a Bachelor in Information Technology. Please go to PromoBlackBoxZone.com for more information on how to dramatically increase your Website’s conversions and presence on the Internet. More articles on Internet marketing can be found at http://blog.PromoBlackBoxZone.com.

Keyword research and analysis can be a daunting task, when done correctly, and expert keyword research is the foundation to a successful SEO campaign. Many new website owners think the keyword research analysis process is easy. They think free tools, such as the Overture Search Term Suggestion Tool is the profit pill that will bring them instant results.

Unfortunately, the free tools will only give you a rough guide and a quick indication whether a hunch is worth further research. These free keyword research tools are limited to basic information. When performed correctly, expert keyword research exposes so much more - all the gems that are tucked away deep.

Real keyword research requires research AND analysis. There are so many aspects to the process that cannot be left to chance. Attempting to do the keyword research on your own is like going to a veterinarian to fix your car. My advise to all clients I do SEO consulting services for is to simply leave this task to the experts who have the correct keyword research tools and expertise.

Following are 5 tips for effective keyword research analysis:

1. Latent Semantic Indexing (LSI) - Use multi-word phrases
Latent Semantic Indexing (LSI) is a vital element in Search Engine Optimization (SEO) for better keyword rankings in search results. LSI is based on the relationship, the “clustering” or positioning, the variations of terms and the iterations of your keyword phrases.

Expertly knowing LSI and how it can be most useful and beneficial for your SEO and the importance it has with the algorithm updates to search engines like Google, MSN and Yahoo which will benefit your keyword research for best practice SEO.

LSI is NOT new. Those doing keyword research over the years have always known to use synonyms and “long tail” keyword terms which is a simpler “explanation” to LSI. More often than not, these long tail, less generic terms bring more traffic to your site than the main keyword phrases. The real bottom line is that Latent Semantic Indexing is currently a MUST in keyword research and SEO.

2. Page Specific Keyword Research - Target your niche keyword phrases for each site page
Probably the most common mistake in keyword research is using a plethora of keywords and pasting the same meta keyword tag on every web site page. This is SO not effective! Your keyword research needs to be page specific and only focusing on 2 to 5 keywords per page. It’s more work, but combined with best practice SEO, gives each site page a chance for higher ranking on its own.

3. Country Specific Keyword Research and Search Engine Reference
Keep in mind that keyword search terms can be country specific. Even though a country is English speaking, there are different keyword terms you must research - and then reference that country’s search engine when doing your initial keyword research. For instance, UK and Australia may have different expressions, terminology and spellings (i.e. colour, personalised). Referencing the terms in the corresponding search engine is an important element to keyword research that is often forgotten. So for example, be sure to check the search terms on google.co.uk or au.yahoo.com. And, of course, if you have 3 to 4 really comprehensive research tools in your arsenal, you will be able to search for historical, global and country specific search terms easily and effectively.

4. Keyword Analysis - Cross referencing in the search engines
Once the majority of the keyword research has been done for a site page, it’s time to plug those terms into the search engines to determine:

• If it is really the desired niche keyword for that page
• To assess the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition.
• Are the other sites listed for your keywords truly your competitors?
• Are the sites listed for your keyword even related to your industry, products or services?

These critical analyses of keyword phrases are often forgotten. Since the keyword research and analysis is the foundation of a successful SEO campaign, you certainly don’t want to build your on-page optimization on the wrong niche keywords!

5. Ongoing Keyword Research - Repeat your keyword research on a consistent basis
While you may think that you have completed your keyword research analysis and laid a solid foundation for your SEO, you need to keep monitoring your keywords and tweak as necessary. Keywords can change from month to month as keyword search terms change, genres change and/or if your niche is within social portal networking sites - to name just a few. Maintaining ongoing keyword research is essential for best practice SEO.

Most Successful Strategy to Streamline Your Keyword Research Efforts:

Yes, many website owners will opt to do the keyword research and analysis themselves with only a marginal effect on an SEO campaign. It’s not the most successful strategy to use for the most effective results.

To be certain of your keyword data, accurate keyword analysis should be performed - and cross referenced - across multiple expert keyword tools.

Effective keyword research lays the ground work for effective SEO results and can help you kick-start the ranking process - perhaps even giving you a step up on your competitors.

The most successful strategy to streamline your keyword research efforts is to hire an expert. Focus your business efforts on your strengths and expertise and allow the SEO experts to effectively perform the keyword research analysis correctly.

By Valerie Di Carlo
Keyword Research Analysis expert Valerie DiCarlo helps companies large and small - worldwide - enjoy a long term improvement in website visibility, increased brand awareness, a continuous flow of new sales leads and higher revenues. To discover how you can improve rankings across multiple keyword phrases and search engines, go to: http://www.seo-web-consulting.com

Most webmasters go totally “gaga” for top 10 rankings in Google. And for good reason, Google is the most dominant search engine on the net and will deliver the largest amount of traffic.

More importantly, those same webmasters will also inform you, getting top 10 rankings in Google often means your site will prove profitable. Mainly because obtaining targeted traffic is usually your first obstacle in creating a viable online business. In other words, if you get top ten listings in Google for good searchable keywords, it is almost impossible not to earn money.

How To Proceed?
First, you must know the rudimentary basics of how keywords work. Keywords and keyword phrases are the exact words someone types into a search engine to find what they’re looking for online. If you have a site on “dog training” then your goal is to get a top 10 ranking for the keywords “dog training”.

Now if no one searches for “dog training” it would be a useless keyword, you would get no traffic no matter how perfectly your site is optimized for that keyword.

How Do You Know If A Keyword Is Good?
To find out, you have to do some keyword research on your particular keywords. Many professional online marketers use keyword research software like Brad Callen’s Keyword Elite. However, you can also use the keyword suggestion tools supplied by Google Adwords or Overture. Try here: http://www.digitalpoint.com/tools/suggestion/

Now if you check “dog training”, you will find it receives around 4,469 searches each day. That’s a lot of traffic but you must realize that it may be too good, or rather too competitive for your purposes, especially if you have a new site.

Biggest Mistake When Choosing Keywords
The most common mistake most novice webmasters make is targeting keywords which are too competitive. You simply will not be able to compete or place for extremely competitive keywords. Well established sites and businesses with very deep pockets have the resources to completely dominate those keywords.

While it is not entirely futile nor a waste of time to concentrate your efforts on highly competitive keywords, you will have better success if you target low to medium competitive keywords.

Long Tail Keyword Marketing
Besides online marketers have discovered that longer keyword phrases are usually the most lucrative. These phrases deliver traffic which is better targeted and more likely to convert into a sale. “Dog hunting training” which gets around 100 searches a day will be more targeted than the general term “dog training” and if you have a site devoted to training hunting dogs then this keyword phrase may convert better for you.

Always keep this “Long Tail” keyword strategy in the back of your mind as you implement the following steps to achieve your own Top 10 Rankings in Google.

1. Make A Master Keyword List
Your first step is to make a master list of the keywords you wish to target. Obviously these should be closely related to the theme of your site. Check the keyword competition by seeing how many sites are listed in Google for that keyword. Webmasters should also check the Google PageRank of the sites that hold the top 10 positions. If all those sites are PR6 and above it may be hard to get ranked high for your keywords.

2. Choose Related Keywords
Once you have your master list of keywords, find long tail related keywords to target. Again, check out the competition and daily searches made for each chosen keyword.

3. Use Quality Content For Your Keywords
Creating quality content should always be your main goal. Write for actual visitors who will see and read your content. First and foremost you must have good useful content that your visitors will use themselves and recommend to their friends or colleagues. Tie this quality content in with your chosen keywords. Use one keyword phrase per page.

4. Keyword In Domain Name, Title and URLs
Having your keyword in your domain name will score big points from search engines. Plus, each page of content should contain your keywords in the title & meta tags for that page. Most experts also suggest you have your keyword in the URL and use hyphens to separate your keywords. Although the author has gotten good results by using an underscore and htm in URLs.

Example: www.yoursite.com/your_keyword.htm

5. Do On Page Optimization
Keyword ratio is a much discussed topic by SEO experts and many suggest you should have your keyword in the H1 or headline title of your page. Sprinkle your keyword and variations of it throughout your page. Don’t over do it but make sure the robot/spiders will clearly discover what your page is about. Many webmasters make sure they include their main keyword in the first and last 25 words on their pages.

6. Use Traffic Modules
One technique that works extremely well in Google is clustering a closely related topic or subject into a distinct separate section on your site. For example, if you have a marketing site, you could create a whole section on article marketing where you would have 50 to 100 keyworded pages all relating to your subject. Writing articles, formatting articles, submitting articles, article software… place a keyword linked menu on each page to connect all your pages together.

Keep in mind, your main objective is to supply quality information to your visitors. One reason Google may favor this type of structure is because they want quality content returned in their SERPs.

7. Try Article Marketing
Article marketing is writing short informative articles on keyword topics related to your sites. You then submit these helpful keyworded articles to ezine directories on the web. When your articles are picked up by related sites, you receive quality One-Way links. The higher the quality of your article, the more links you will receive.

Another ranking tactic to use: If you’re just starting out your site will probably have a low PR rank and you will find it hard to rank for even modest keywords. That’s why it’s useful to take advantage of the higher PageRank of the major ezine directories. Your keyworded articles on these high PR sites will get picked up by Google and displayed in the top 10 rankings. Now the displayed URL will be the article directory site but the links in the resource box will be pointing back to your site. Over time this article marketing technique will raise your own site’s rankings for those keywords. Simple but effective.

8. Anchor Text And One Way Links
Off page optimization is important in obtaining high rankings in Google. Getting quality One-Way links is very important. Anchor Text simply refers to “the underlined clicked on words” in your links. Most webmasters include their keywords in their anchor text as this tells the search engines exactly what the links are about.

9. Tags, Blogging And Web 2.0
Take advantage of Web 2.0 by using blogs, RSS feeds and the social bookmarking sites like Reddit and Digg. Try AddThis.com for a simple social bookmarking system. At the very least your site should have a blog and RSS feed attached to it as this is an effective way of boosting your keyword rankings.

Tags have become very important for getting higher rankings. Keep in mind, in free blogging software such as WordPress, categories will automatically be seen as tags. Blogger, which is owned by Google, now has a form where you put your keywords (tags) for each post you make.

10. PPC vs Organic Search
Of course, one of the fastest ways to get your links displayed on Google is to pay for them by using Google Adwords. Your ad and links will sit side by side with the organic link results. In Pay Per Click advertising you bid or pay so much per click for your keywords and you only pay when someone clicks your links. But smart marketers also know since you’re getting millions of impressions advertising your products, acquiring name recognition and branding through PPC advertising can be a major side-benefit.

However, most webmasters would say that organic links (SERPS) will return better traffic than paid links or advertising. In most cases, this may be true because Google’s organic rankings are becoming more respected and more trusted by users. They simply carry more weight with surfers.

This makes it even more beneficial to obtain top 10 rankings for your keywords in Google. Depending on the competitiveness of your chosen keywords reaching the first page listing or even the favored number one spot is well within any webmaster’s reach. Just go for it. The rewards are well worth your efforts.

By Titus Hoskins
The author is a full-time online marketer who contributes his high rankings in Google as the major source of his online income. For the latest web marketing tools try: MarketingToolGuide.com . For the latest Internet Marketing Strategies go to: BizwareMagic.com . Titus Hoskins. This article may be freely distributed if this resource box stays attached.